• Internship at: Aura Gold

• Scope of Work: Mobile app design

• Project Duration: Approximately 3 months

• Industry: Fintech

Overview

The Aura Gold mobile app redesign was focused on enhancing the user experience for individuals investing in gold and silver commodities. The goal was to modernise the app’s interface, introduce a consistent design system, and integrate new features that simplified investment tracking and transactions. By aligning the app with user needs and market trends, the project aimed to boost user engagement, increase retention, and position Aura Gold as a trusted platform for precious metal investments.

What we did?

• Redesigned the user interface to ensure a seamless and intuitive experience.
• Developed a scalable design system to maintain consistency across the app.
• Introduced new features like real-time price tracking, portfolio management, and streamlined transactions.
• Optimised the app’s navigation to simplify user flows and reduce friction points.
• Conducted usability testing to validate design decisions and incorporate user feedback.

The Outcome

The outcomes were impressive: user engagement skyrocketed, with a 120% increase in DAU and MAU. Customer retention improved by 20%, and churn during onboarding dropped by 30%. The app also saw an increase in downloads and its ratings on the Play Store and App Store improved significantly, signalling a positive shift in user satisfaction.

Introduction

Aura Gold is a digital platform that allows users to invest in gold and silver effortlessly. With features like secure vault storage, real-time market rates, and tools for tracking investments, Aura Gold simplifies saving and growing wealth. The platform caters to both novice and seasoned investors, making precious metal investments accessible to everyone.

Problem Statement